Regulation (EU) 2023/988 · applies since 13 Dec 2024
Sell in the EU without GPSR surprises
What the General Product Safety Regulation asks of you, explained in plain language: labels, the EU Responsible Person, documents and what to do when Amazon deactivates a listing.
- 2024-12-13GPSR applies
- 1EU-based responsible operator per product
- 10 yrskeep technical documentation
- 4items every online listing must show
Listing deactivated?
Amazon EU blocked your product for GPSR
- Check which data is missing: manufacturer, EU Responsible Person, safety information or images.
- Appoint an EU Responsible Person if your manufacturer is outside the EU.
- Print compliant labels and upload the photos and documents.
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All questions →When did the GPSR come into effect?
Regulation (EU) 2023/988 entered into force on 12 June 2023 and has applied since 13 December 2024 (Article 52), repealing the old General Product Safety Directive 2001/95/EC on the same day. See What is GPSR.
Which products does the GPSR cover?
Non-food consumer products placed or made available on the EU market, including products likely to be used by consumers, sold online or offline. Medicines, food, feed, live plants and animals, animal by-products, plant protection products, operator-run rides, certain aircraft and antiques are excluded (Article 2(2)). Where sector safety law exists, the GPSR covers only what it does not.
Does the GPSR apply to second-hand goods?
Yes. Article 2(3) covers new, used, repaired and reconditioned products. The exception is products that must be repaired or reconditioned before use and are clearly marked as such; antiques and purely consumer-to-consumer sales are also outside the GPSR.
Does the GPSR apply in the UK and Northern Ireland?
Not in Great Britain (England, Scotland, Wales), where UK rules apply. It applies in Northern Ireland under the Windsor Framework; UK government guidance allows an operator based in Northern Ireland or the EU to act as the responsible person for the Northern Ireland market.
What about Norway, Iceland and Switzerland?
Switzerland is not in the EU or EEA, so the GPSR does not apply there directly and Swiss rules govern. The GPSR is marked as EEA-relevant, but its application in Norway, Iceland and Liechtenstein depends on incorporation into the EEA Agreement; check EFTA's official records (to be re-checked).
Can I still sell stock from before 13 December 2024?
Products that complied with the GPSD and were placed on the EU market before that date may still be sold (Article 51). The Commission's guidelines (an interpretation, not law) say this is assessed unit by unit, so goods first supplied in the EU later must meet the GPSR. If you cannot prove the date, relabel to GPSR standards.
Do you need an EU responsible person?
If your manufacturer is outside the EU and nobody in the EU is responsible, a product may not be placed on the EU market. The guide explains who can take the role, what the written mandate must contain and how to check a provider yourself.
Read the responsible person guide- EU manufacturer, importer, authorised representative or fulfilment service provider
- Name, postal and electronic address on the product or packaging
- Keeps documents available and answers the authorities
- Shown in every online listing when the manufacturer is outside the EU